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Digital Ad World Can't Decide How It Feels About Native Advertising [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:Adweek provides an in-depth breakdown of how torn the digital advertising world is about native ads based on the panels, Twitter reactions, and...

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Forbes Is Reaping The Rewards Of Sponsored Content [THE BRIEF]

Good morning, AdLand. Here's what you need to know today:Forbes'native ads/sponsored content has been working out monetarily. In 2012, sponsored ads were up 40 percent and digital, and the company had...

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The Emergence Of Native Ads On Mobile And What It Means For Mobile Advertising

Mobile ad spend was up 83% last year, to $8.9 billion globally.But it may not make sense to describe mobile as a separate, distinct ad market just yet.How could that be?Because the bulk of mobile ad...

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Tech Companies Are Paying CNET To Repost Positive Reviews

A new CNET advertising product seeks to monetize its popular consumer technology reviews, in the media industry’s latest foray into native advertising.CNET Replay, first reported by Digiday’s Brian...

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Post-Bezos' Buy, The Washington Post Will Sell Native Ads On The Front Page...

Good morning, AdLand. Here's what you need to know today:Shortly after Amazon CEO Jeff Bezos' purchase of the Washington Post, the paper announced that it will start offering advertisers native ads in...

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Yahoo Includes Mobile-Friendly Native Ads On Its Newly Redesigned Pages

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.Yahoo Page...

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How Mobile Native Ads Are Turning The Digital Ad Industry On Its Head

The advertising industry can't quite seem to figure out how to advertise effectively to audiences on smartphones and tablets. Many mobile ads are simply banner or search ads bought inadvertently as...

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How The Trend Toward 'Native' And In-Stream Ads Will Finally Unlock Big Brand...

Most observers concur that brand spend in mobile is crucial to jumpstarting the size and scope of the market as digital media consumption migrates to smartphones and tablets. And most also agree that...

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8 Critical Steps To Successful Native Advertising

Altimeter Group has just released a new report entitled Defining and Mapping the Native Advertising Landscape. Authored by Altimeter Group advertising analyst Rebecca Lieb, the report attempts to...

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How Native Ads Are Challenging The Obsession With Scale In Mobile Advertising

Mobile native advertisements are at the core of mobile business models, for apps ranging from Facebook to IPO-bound Twitter and even Yahoo's suite of mobile services. Mobile-native advertisements are...

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The Native Ad Ecosystem Explained

Native advertising is all the rage, but few people can agree on what it actually means.  Native ads, by design, clash with attempts to define them.Native ads are conceived by specific publishers with...

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Social Media Will Benefit From Marketers' Plans To Spend On Native...

A significant majority of agencies and marketers say they are likely to spend on native advertising in the next six months, according to a survey conducted by Advertiser Perceptions. Sixty-six percent...

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The Rise Of Native: Why Social Media Advertising Is Going In-Stream

There's a huge shift underway, with social media ad budgets being reallocated to native ads. BIA/Kelsey projected that social media advertising would balloon into an $11 billion market in 2017, with...

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Here's Why Native Advertising Will Rescue The Mobile Advertising Industry

A native ad is conceived for specific sites or apps and are a natural part of the experience. One example is the Facebook ads that show up in your news feed, another is the brand-sponsored content...

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Why Every Social Network Should Be Betting On In-Stream, Native Advertising

The native-social rush is on. BIA/Kelsey estimates that social ad spend will reach over $10 billion by 2017 and that up to 40% or more of those outlays will go to native ads. In the social context, we...

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Twitter Just Told Everyone How It's Thinking About The Future Of Real-Time...

The director of Twitter's advertising products team has given the world a glimpse into how the company's future business plans could include real-time bidding, the process by which publishers sell ad...

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The Native Ad Rush Is On: Social Media Budgets Are Pouring Into In-Stream Ads

Depending on who you talk to, native advertising has many definitions. In the context of social media, we define native advertising as: Ads that are seamlessly integrated into a user's feed and are...

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Flipboard And Thrillist Are Turning Into Shopping Sites

One of the flaws of native advertising is that while a brand can increase its perception among consumers by putting its name beside an engaging and relevant piece of content, the link between sponsored...

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Native Ads Will Be The Centerpiece Of All Social Media Advertising In The...

Time spent on social media has officially tipped from the desktop to mobile. This has huge implications for social advertising. Native advertising, in which posts are integrated into the social media...

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Here's The New York Times' First Ever Native Ad

The New York Times debuted its redesigned website today, and that includes the company's first ever native advertisement.The Times' first ever foray into the controversial realm of sponsored content...

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